SPIEGEL Clubraum Interior

We designed the new Spiegel Clubroom as a multifunctional space that unites the legacy of Verner Panton with a contemporary approach.

Our concept builds on extensive research and a deep engagement with Panton’s work for Spiegel, combining original pieces from the publishing house with bespoke furniture and modern elements.

Color plays a central role in the design. Inspired by Panton’s principles, we translated his bold use of color into a lighter, more graphic and playful purism.

Historic furniture pieces – including iconic sofas and the original Spiral Lamp – shaped the spatial and chromatic concept. The green sofa from Rudolf Augstein’s former office informed the room’s green palette, while the pink sofa from Panton’s meeting room defined a second zone with a custom-designed curtain fabric.

A vibrant yellow links these areas across ceilings, walls, curtains and the central bar.

Flexibility was key. The Clubroom adapts continuously to the daily needs of Spiegel employees: from teamwork to workshops and events. Mobile sofas, high tables, modular shelving with whiteboards and semi-transparent curtains allow the room to be reorganized at any time. The custom yellow bar forms the heart of the space, functioning as a meeting point, storage solution and event module with a hidden alcove and integrated fridge.

Mirrored silver elements and our own ‘North’ luminaires provide visual continuity between the zones, echoing Panton’s aesthetics while creating a shimmering, rhythmic structure throughout the room.

Since its opening, the Clubroom has been in constant use and is rearranged daily — a sign that the concept truly lives through its users.

The result is a space that respectfully bridges Spiegel’s design heritage with the needs of a modern workplace: colorful, adaptable and full of atmosphere.

Photos SILKE ZANDER