Vitra Brand Store Kuala Lumpur
We’ve once again teamed up with Vitra to create a 200 square meters mono-brand store in Malaysia’s capital as part of a new retail strategy for the Asian market.
Following a research of Southeast Asian traditions and identity we compiled an ensemble out of architectural elements, colours and plants to adapt Vitra’s cultural and commercial values to its new home. Due to our interdisciplinary approach we developed a style guide to create a subtly balanced mix of accessories and plants. Besides Kuala Lumpur we also guided a 400 square meter store in Singapore as well as other stores to come in Manila and Peking.